Cafe Culture International was founded for Australia Cafe Industry by Sean Edwards in 2001. Back to 2001, Sean was managing two self-owned cafes. In order to support the start-ups in industry and a platform to share experiences and information among fellow traders, he staged the very first professional coffee expo Cafe Biz in 2003. With Cafe Biz’s popularity, Cafe Culture Magazine focusing on business in cafe industry came to birth in 2004. It was printed over 12,000 copies each issue and posted directly to all cafe owners and industry suppliers. From 2006, Cafe Culture International started hosting the Golden Bean Roasting Competition, and now it has become the largest world-wide roasting event.
Over the past decade, Cafe Culture Magazine has always believed in market education. The team devoted to helping new cafe runners away from failure due to lack of experiences and information. It has kept evolving and growing with the market. Furthermore, Cafe Culture International has assisted in founding the benchmarks for baristas, which leads the Australian even world’s trend in coffee hospitality.
In 2013 Cafe Culture embarked on research into opportunities within the developing Chinese market and in July 2014 Café Culture magazine China was officially launched. We can now fully support all cafe owners, baristas, roasters and suppliers in building comprehensive connections in the Chinese Cafe Industry. Based on two years experience in China, Cafe Culture understands Chinese ideology behind doing business in this environment.
Cafe Culture China 2014 milestones
March – Cafe Culture Magazine China launches trial issue at HOTELEX Shanghai with excellent feedback and a positive response
June – Issue 1 of Cafe Culture Magazine China was official launched with more than 40 000 copies distributed.
– At the same time the China Cafe Industry Survey was conducted
July – Cafe Culture WeChat account launched. Within half a year, it accumulated over 10,000 followers. The set up includes daily news covering the world-wide cafe industry and columns devoted to café industry knowledge and information.
August to November – Cafe Culture China exhibits in several domestic industry expos with latest magazines, on-site presentations of coffee making and various new coffee products. Cafe Culture gains further awareness in domestic Cafe Market.
November – Cafe Culture China hosts Coffee Notes events, which gathered coffee lovers and professionals to share and taste coffee from different roasters. An excellent platform for industry networking and sharing.
December – Cafe Culture China eNews launched. eNews works as a professional platform to share information for all producers, manufacturers, agents and dealers.