World Tea Brewer Cup CHINA 2015
Between rounds of competition, judges and other tea professionals will be invited to share different professional specialty tea brewing methods, tea equipment and share their vast tea knowledge. There will also be a demonstration area for different types of Specialty teas from different regions, which will be perfect taste with visible feeling of the perfectly brewed teas of the world.
Second place: $600 USD
Third place: $300 USD
plus commemorative gifts sponsored.
Judges Calibration will be held the day prior to the competition.
Meet our sponsors
SIAL Paris was found in 1964, a biennial exhibition, with a history of 50 years. Now, it has become the largest trade show in the global industry of food and beverage. Since 2000, SIAL has been transplanted in China guided by Internationalism, Professionalism and Trade. Emphasizing both import & export and domestic trade, SIAL China has been successfully held for 15 editions, and has become the largest, the highest standard, and the most profitable international food show in China, as well as the largest in Asia.
The most profitable food trade show
SIAL China attracts Asian and even visitors from all over the world to Shanghai, together constructing the most influential commerce and trade platform in China food industry every year.
Professional visitors include many fields, from exporters, distributors, wholesalers& retailers, supermarket & hypermarkets to the fields of hotels, catering and beverage purchasers.
Qualified visitors bring a lot of cooperation opportunities for exhibitors.
In 2015, SIAL China will welcome 55,000 visitors including more than 5,000 overseas visitors.
The largest food and beverage show
It had 115,000 sqm ( increased 20% compared with 2014). SIAL China is the largest exhibition not only in China but also in Asia.
2,700 exhibitors from 90 countries will take part in SIAL China 2015(increased 13% compared with 2014).
That so many international exhibitors took part, on one hand, reflects the globalized trend in food trade, on the other hand, reveals SIAL China’s internationalism. In China, SIAL China is the only inclusive food show who is attracting so many countries and regions!
Inaugurated in 2012, The AustralAsian Specialty Tea Association (AASTA) was inspired by a vision to create a thriving specialty tea industry in Australasia. AASTA is fulfilling this aim through the support and education of members, which include a diverse and growing number of Tea enthusiasts and educators, tea importers, wholesalers, distributors and retailers. To date, AASTA has provided a forum for industry members to network, enhanced the profile and awareness of specialty tea through media partnerships and collaborative events, and established itself as an information source for industry expertise to support the promotion and availability of specialty tea.
Cafe Culture International was founded for Australia Cafe Industry by Sean Edwards in 2001. Back to 2001, Sean was managing two self-owned cafes. In order to support the start-ups in industry and a platform to share experiences and information among fellow traders, he staged the very first professional coffee expo Cafe Biz in 2003. With Cafe Biz’s popularity, Cafe Culture Magazine focusing on business in cafe industry came to birth in 2004. It was printed over 12,000 copies each issue and posted directly to all cafe owners and industry suppliers. From 2006, Cafe Culture International started hosting the Golden Bean Roasting Competition, and now it has become the largest world-wide roasting event.
Over the past decade, Cafe Culture Magazine has always believed in market education. The team devoted to helping new cafe runners away from failure due to lack of experiences and information. It has kept evolving and growing with the market. Furthermore, Cafe Culture International has assisted in founding the benchmarks for baristas, which leads the Australian even world’s trend in coffee hospitality.
In 2013 Cafe Culture embarked on research into opportunities within the developing Chinese market and in July 2014 Café Culture magazine China was officially launched. We can now fully support all cafe owners, baristas, roasters and suppliers in building comprehensive connections in the Chinese Cafe Industry. Based on two years experience in China, Cafe Culture understands Chinese ideology behind doing business in this environment.
Cafe Culture China 2014 milestones
March – Cafe Culture Magazine China launches trial issue at HOTELEX Shanghai with excellent feedback and a positive response
June – Issue 1 of Cafe Culture Magazine China was official launched with more than 40 000 copies distributed.
– At the same time the China Cafe Industry Survey was conducted
July – Cafe Culture WeChat account launched. Within half a year, it accumulated over 10,000 followers. The set up includes daily news covering the world-wide cafe industry and columns devoted to café industry knowledge and information.
August to November – Cafe Culture China exhibits in several domestic industry expos with latest magazines, on-site presentations of coffee making and various new coffee products. Cafe Culture gains further awareness in domestic Cafe Market.
November – Cafe Culture China hosts Coffee Notes events, which gathered coffee lovers and professionals to share and taste coffee from different roasters. An excellent platform for industry networking and sharing.
December – Cafe Culture China eNews launched. eNews works as a professional platform to share information for all producers, manufacturers, agents and dealers.
1．Competitors must be at least 18 years of age at the time of competing in any World Tea Championship event.
2．Competitors must hold a valid passport from the country he or she represents and only represent one country if they hold dual citizenship.
3．All expenses must be covered by competitors in participating in the World Tea Championship National Event. The WTC shall not be liable for any competitor expenses under any circumstance.
4．All Competitor Contestant Registration Forms must be completed, in full by competitors no less than 6 April 2015. Approved Competitors will receive confirmation by email around 20 April 2015. Acceptance of late registrations will be subject to discretion by the organisers.
5．Entry Fee: 300RMB.
Judges: 1 Head Judge, 3 sensory Judges
Head Judge – Nathan Wakeford
Expert Tea Cupper, Vegan, Entrepreneur, Intuitive healer. Enjoys travelling, great design and fantastically exquisite tea.
Nathan Wakeford is the Managing Director of Somage Fine Foods, a successful global sourcing company committed to pioneering specialty food products. Nathan is a regular writer for Cafe Culture Magazine China and is very well known in the International Tea circuits. Nathan has travelled to more than 100 tea, panela and cocoa plantations throughout India, China, Taiwan, Sri Lanka, Venezuela and Colombia and is the current president and founding member of the Australian Asian Specialty Tea Association (AASTA). Nathan’s vision is to create a thriving tea association that unites the industry and elevates the perception of specialty Tea.
Judge – Cathy Zhang
Cathy Zhang has been “brewing” in the tea industry since 2002. As being a tea connoisseur, a qualified tea taster, a certified tea performance artist, and a tea scholar, she has obtained a bachelor degree in Tea Science from the University of Southern China and owns a few specialty tea businesses in China including a teahouse.
Judge – Mark Thirlwall
Mark set off to Asia with the dream of leading horseback adventures through Mongolia. However, he was first required to lead small group adventures through China for the first year. As it turns out this year in China became the breeding ground for marks insatiable appetite and curiosity in tea. Mark’s first encounter with tea is often talked about in Chinese media circles. In short, involves being lost in the thick mist enshrouding the famous Yellow Mountain, an energetic friendly monk, snow monkeys and a new season cup of Maofeng tea. That moment began his epic quest to teach and share the beauty and intrinsic health benefits of tea with others. Co-Founder of The Hutong (www.thehutong.com) Beijings largest cultural innovations center and Director of Tea Journeys (www.teajourneys.com.au) that is innovating with tea products for the western clientele, whilst retaining all important ethical sourcing practices and infusing education into each cup. Mark is presently the Vice President of the AustraAsian Specialty Tea Association in Australia.
Judge – Ji Ming
Ji Ming was first engaging in the sales of black tea and appreciating tea after his university graduation in the USA. He had any experiences of appreciating tea together with internal tea tasters when he was assigned to sell Chinese specialty tea to America afterward. Although he in later years changed his career to coffee import and sales, he continues his love affair with Specialty Tea from an enhanced sensory capability from understanding coffee and realized the similarity in appreciating tea and coffee.